who is
pr/ticular?

PR/TICULAR HELPS YOU CREATE PARTICULARLY EXCEPTIONAL IDEAS AND CONCEPTS TO COMMUNICATE YOUR BRAND’S MESSAGE. BASED IN ZURICH AND LAUSANNE, PR/TICULAR IS A GLOCAL FULL-SERVICE PR & BRAND RELATIONS AGENCY THAT WORKS WITH A LARGE “GLOCAL” MEDIA & EXPERT NETWORK TO GUARANTEE THE IDEAL PLACEMENT AND CONSEQUENT EXPOSURE OF YOUR STORIES TO YOUR TARGET AUDIENCE.

PR/TICULAR OFFERS RETAINER AND PROJECT-BASED CLIENTS A FULL RANGE OF INTEGRATED PR & BRAND RELATIONS SERVICES IN LOCAL MARKETS AND ON AN INTERNATIONAL SCALE.

A KEY EMPHASIS OF PR/TICULAR IS ON STORYTELLING AND BUZZ CREATION. PR/TICULAR WILL CONNECT YOU WITH EFFECTIVE COOPERATION PARTNERS TO INTENSIFY AND EXTEND YOUR BRAND’S VALUES THROUGH SELECT MEDIA, AND ULTIMATELY STIMULATE CONSUMER DEMAND.

AS A BOUTIQUE AGENCY WITH A DISTINCTIVELY PERSONAL APPROACH, PR/TICULAR WORKS AS A COLLABORATIVE ATELIER TAPPING INTO A DEEP POOL OF MEDIA EXPERTS AND CREATIVE TALENT. THIS ASSURES INDIVIDUALIZED CONCEPTS AND WINNING SOLUTIONS.

LUCY TALLO – FOUNDER & PRESIDENT

A TRUE GLOBAL CITIZEN, LUCY TALLO WAS BORN IN BRATISLAVA, SLOVAKIA AND HAS LIVED IN VARIOUS COUNTRIES AROUND THE GLOBE. OVER THE LAST 15 YEARS, SHE HAS CONSISTENTLY BUILT UP AN INTERNATIONAL NETWORK OF LEADING INDUSTRY PROFESSIONALS, FROM MEDIA AND CREATIVE HEADS, TO A-LIST PERSONALITIES AND BRANDS.

LUCY BEGAN HER CAREER IN JOURNALISM, BEFORE JOINING A RENOWNED COMMUNICATIONS AGENCY AS A PR-CONSULTANT AND A DEDICATED MEDIA COACH. IN 2010, SHE ASSUMED THE ROLE OF HEAD OF LIFESTYLE AND BRAND PR FOR THE KUONI GROUP. HER INNATE SENSE FOR THE EXTRA-ORDINARY SHINES THROUGH HER DISTINGUISHED PORTFOLIO OF CLIENTS AND FOCUSES ON FRESH, INDEPENDENT AND REMARKABLE PEOPLE AND BRANDS, WHICH DISPLAY DISTINCTIVE CRAFTSMANSHIP, INNOVATIVE IDEAS AND PERSONAL CHARISMA.

SINCE PR/TICULARS OPENING IN 2012, LUCY TALLO HAS ESTABLISHED AN ESTEEMED LIST OF CLIENTS INCLUDING: CREDIT SUISSE, KUONI, LA PRAIRIE, JEANRICHARD, PARK HYATT, MOËT-HENNESSY AS WELL AS TAG HEUER, HUBLOT, MASERATI OR FERRARI – AMONG VARIOUS OTHER FASHION, LIFESTYLE & LUXURY CLIENTS AND PROJECTS. LUCY IS A NATIVE GERMAN AND SLOVAK SPEAKER, AND SHE IS FLUENT IN FRENCH, ENGLISH AND SPANISH.

KATJA GRAUWILER – CEO SWITZERLAND

KATJA HAS MANY YEARS OF SOUND INTERNATIONAL EXPERIENCE ON THE CORPORATE AND AGENCY SIDE, PARTICULARLY IN THE LUXURY AND CONSUMER GOODS AND LIFESTYLE SECTORS, AND A CLOSE NETWORK OF CONTACTS AROUND THE GLOBE. AFTER COMPLETING HER STUDIES IN HOTEL MANAGEMENT, KATJA HAS WORKED FOR NUMEROUS WELL-KNOWN CLIENTS FROM A WIDE RANGE OF INDUSTRIES SUCH AS FASHION, BEAUTY, HOTELS, DESIGN AND ART. BEFORE JOINING PR/TICULAR, SHE RAN HER OWN PR & EVENT AGENCY IN ZURICH.

THANKS TO HER HOLISTIC UNDERSTANDING OF PUBLIC RELATIONS AND THE MANAGEMENT OF AN AGENCY, SHE STRENGTHENS THE TEAM WITH HER BROAD KNOW-HOW AND IS SUCCESSFULLY IMPLEMENTING CHALLENGING TASKS IN THIS OFTEN FAST-MOVING ENVIRONMENT. KATJA’S STRENGTH ALSO LIES IN LINKING A VARIETY OF CHANNELS SUCH AS CONCEPTION, ONLINE COMMUNICATION, CORPORATE COMMUNICATIONS, MEDIA RELATIONS, EVENT MANAGEMENT, MARKETING AND SPONSORING. BESIDES HER NATIVE LANGUAGE GERMAN, KATJA SPEAKS ENGLISH, FRENCH, SPANISH AND ITALIAN.

 

the senior team

TEAM ZURICH

KATJA CRAMER – SENIOR ACCOUNT MANAGER

THANKS TO HER EXPERIENCE AS A MEDIA SPOKESPERSON FOR AUDI SWITZERLAND AS WELL AS IN EXECUTIVE POSITIONS IN THE MARKETING AND COMMUNICATION SECTORS, SHE EXCELS IN CORPORATE PUBLISHING, THE ORGANISATION OF NATIONAL AND INTERNATIONAL PRESS EVENTS & TRADE SHOWS WITH KEY SKILLS SUCH AS COMMUNICATION CONCEPTS AND STRATEGY DEVELOPMENT. KATJA IS A GERMAN NATIVE SPEAKER, FLUENT IN ENGLISH AND HAS VERY GOOD KNOWLEDGE OF FRENCH.

DEBORAH NEUFELD – SENIOR ACCOUNT MANAGER

DEBORAH HAS WORKED AS A JOURNALIST IN MUNICH FOR THE LAST TEN YEARS, PUBLISHED ARTICLES FOR BUNTE, INSTYLE MEN AND ELLE AND HAS A LARGE NETWORK IN THE GERMAN MARKET. THROUGH HER WORK AT FASHION WEEKS AND RED CARPETS AND THROUGH HER STATIONS AT MEDIA SUCH AS SCHWEIZER ILLUSTRIERTE, WELTWOCHE AND SONNTAGSZEITUNG, SHE HAS SPECIALIZED IN THE AREAS OF PEOPLE, FASHION, TRAVEL AND BEAUTY. SHE SKILLFULLY USES HER TITLES AS DEPUTY DEPARTMENT HEAD, REPORTER AND COLUMNIST, AS WELL AS HER CONTACTS FOR HER CLIENTS AS PR SENIOR ACCOUNT MANAGER. DEBORAH HOLDS A BACHELOR OF ARTS DEGREE IN COMMUNICATIONS AND IS A GERMAN NATIVE SPEAKER, FLUENT IN ENGLISH AND HAS A GOOD KNOWLEDGE OF FRENCH.

SARA ALLERSTORFER – SENIOR ACCOUNT MANAGER

“YOU CAN NEVER BE OVERDRESSED OR OVEREDUCATED” – OSCAR WILDE’S LINE INSPIRES SARA AGAIN AND AGAIN IN HER LIFE – FIRST DURING HER VIENNA UNIVERSITY YEARS, AND THEN IN HER LONG CAREER AS A FASHION JOURNALIST AND FASHION DIRECTOR AT THE SWISS MAGAZINE “BOLERO”. AND AS AN ENTREPRENEUR AS WELL. IN 2016, SHE MADE HER DREAM COME TRUE – AND STARTED SELLING FASHION HERSELF. WITH THE ONLINE BOUTIQUE “KARAMELL”, SHE BRINGS CONTEMPORARY AND RESPONSIBLY PRODUCED FASHION FOR CHILDREN AND TEENAGERS TO ZURICH. BUT SHE DIDN’T WANT TO GIVE UP WRITING COMPLETELY, SO SHE WORKS AS AN AUTHOR ON THE SIDE. SINCE SEPTEMBER 2022, SARA HAS BEEN STRENGTHENING THE PR/ TICULAR TEAM IN ZURICH AS SENIOR ACCOUNT MANAGER.

FLURINA SPRICK – SENIOR ACCOUNT MANAGER

FLURINA HAS WORKED AS A JOURNALIST FOR A DAILY NEWSPAPER IN CHUR FOR NINE YEARS – FIVE YEARS AS AN ART EDITOR – BEFORE JOINING KATJA GRAUWILER AT HER FORMER ZURICH BASED PR & BRAND RELATIONS AGENCY IN THE BEGINNING OF 2019. SHE STARTED WORKING FOR PR/TICULAR IN SEPTEMBER OF 2020. WRITING IS HER UNDENIABLE PASSION AND SHE SHARES A STRONG BOND TO GRAUBÜNDEN AND THE ENGADIN IN PARTICULAR. THEREFORE, FLURINA OVERSEES MOST OF OUR CLIENTS AND PROJECTS THAT ARE BASED IN GRAUBÜNDEN. SHE IS A GERMAN NATIVE SPEAKER AND AFTER LIVING AND WORKING IN TORONTO FOR 1.5 YEARS, SHE IS FLUENT IN ENGLISH AND HAS A SOLID KNOWLEDGE OF ITALIAN AND FRENCH.

GABRIELLE MOUSSAFIR – SENIOR ACCOUNT MANAGER

GABRIELLE ACQUIRED A MASTER’S DEGREE IN ART HISTORY AND FASHION AND LUXURY MANAGEMENT. HAVING WORKED AT THE CENTRE POMPIDOU, FOR L’OFFICIEL DE LA MODE AND GIVENCHY GAVE HER A SOUND UNDERSTANDING OF THE LUXURY INDUSTRY, BEFORE SHE MOVED TO NEW YORK. THERE, SHE JOINED COTY LUXURY AND MANSUR GAVRIEL, WHERE SHE FURTHER HONED HER SKILLS OF EVENT MANAGEMENT, SOCIAL MEDIA, INFLUENCER MARKETING AND BRANDING. GABRIELLE IS A NATIVE FRENCH SPEAKER, FLUENT IN ENGLISH, AND HAS A GOOD KNOWLEDGE OF SPANISH.

TINA THOMMEN – SENIOR ACCOUNT MANAGER

WITH SEVERAL YEARS OF EXPERIENCE WORKING WITH CLIENTS IN THE HOSPITALITY, BEAUTY, SPORTS AND TELEVISION INDUSTRIES, TINA BRINGS A WEALTH OF KNOWLEDGE AND EXPERIENCE TO HER WORK. AS A FORMER ORGANISER OF A MUSIC FESTIVAL AND A PUBLIC SCIENCE FESTIVAL, TINA ALSO HAS IN-DEPTH KNOWLEDGE OF EVENT MANAGEMENT. HAVING LIVED AND WORKED ABROAD, SHE IS FAMILIAR WITH DIFFERENT INTERNATIONAL MARKETS AND AUDIENCES AND CAN THEREFORE BRING A GLOBAL PERSPECTIVE TO HER WORK. TINA HOLDS A BACHELOR’S DEGREE IN MEDIA AND COMMUNICATION STUDIES AND ECONOMICS FROM THE UNIVERSITY OF ZURICH. SHE IS A NATIVE GERMAN SPEAKER, FLUENT IN ENGLISH AND HAS BASIC KNOWLEDGE OF FRENCH.

 

TEAM LAUSANNE

ANNE-SOPHIE HOTTELART – MANAGING DIRECTOR LAUSANNE

ANNE-SOPHIE HAS AN EXTENSIVE BACKGROUND IN THE PR OF LUXURY BRANDS WITH A SPECIAL FOCUS ON JEWELRY AND WATCHES. SHE STARTED HER CAREER IN PARIS BY WORKING FOR SEVERAL JEWELRY MAISONS, THEN TURNED HER FOCUS TO WATCHES AND MOVED TO SWITZERLAND, WHERE SHE WORKED FOR 7 YEARS AT THE RICHEMONT GROUP. FIRST AT CARTIER & THEN FOR PANERAI – WHERE ANNE-SOPHIE HAD SEVERAL MANAGEMENT ROLES WITHIN PR, MARKETING & COMMUNICATIONS. SHE HAS A DEEP KNOWLEDGE AND AFFINITY FOR THE LUXURY INDUSTRY AND A GREAT UNDERSTANDING OF THE VARIOUS BRAND POSITIONINGS AND THEIR POINTS OF DIFFERENCE. ANNE-SOPHIE IS CERTIFIED WITH THE MBA «LUXURY BRAND MARKETIG AND INTERNATIONAL MANAGEMENT» FROM THE SUP DE LUXE IN PARIS. SHE IS ALSO A FREELANCE WRITER, MASTERS THE FRENCH, ENGLISH AND GERMAN LANGUAGES AND HAS RECENTLY COMPLETED A CERTIFICATE OF DIGITAL TRANSFORMATION AT THE IMD.

SARAH KLEIN – ACCOUNT MANAGER

HAVING GRADUATED FROM THE ECOLE HÔTELIÈRE DE LAUSANNE EHL AND PASSIONATE ABOUT THE FASHION AND HIGH-END LUXURY UNIVERSE, SARAH COMPLETED A MASTER’S DEGREE IN FASHION BRAND MANAGEMENT IN FLORENCE, ITALY. SHE LIVED IN SPAIN, ITALY AND COLOMBIA AND ALSO WORKED IN CITIES SUCH AS BOSTON, NEW YORK AND LONDON IN EXPERIENTIAL MARKETING, CREATING BEAUTIFUL EVENTS FOR HIGH-END BRANDS SUCH AS AUDEMARS PIGUET, LA PRAIRIE, SHISEIDO AND TIFFANY & CO. THROUGH SARAH’S INTERNATIONAL EXPERIENCES, SHE DEVELOPED HER SKILLS IN EVENT MANAGEMENT, INFLUENCER MARKETING AND BRANDING. SARAH IS A NATIVE FRENCH, SPANISH AND ENGLISH SPEAKER WITH GOOD GERMAN AND ITALIAN KNOWLEDGE.

 

our services

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• Main focus on Switzerland