who is
pr/ticular?

PR/TICULAR helps you create particularly exceptional ideas and concepts to communicate your brand’s message. Based in Zurich, PR/TICULAR is a full-service PR & Brand Relations agency that works with a large “glocal” media & expert network to guarantee the ideal placement and consequent exposure of your stories to your target audience.

PR/TICULAR offers retainer and project-based clients a full range of integrated PR & Brand Relations services in local markets and on an international scale.

A key emphasis of PR/TICULAR is on storytelling and buzz creation. PR/TICULAR will connect you with effective cooperation partners to intensify and extend your brand’s values through select media, and ultimately stimulate consumer demand.

As a boutique agency with a distinctively personal approach, PR/TICULAR works as a collaborative atelier tapping into a deep pool of media experts and creative talent. This assures individualized concepts and winning solutions.

the team

LUCY TALLO – Owner

A true global citizen, Lucy Tallo was born in Bratislava, Slovakia and has lived in various countries around the Globe. Over the last 15 years, she has consistently built up an international network of leading industry professionals, from media and creative heads, to a-list personalities and brands.

Lucy began her career in journalism, before joining a renowned communications agency as a PR-Consultant and a dedicated media coach. In 2010, she assumed the role of head of lifestyle and brand pr for the Kuoni Group. Her innate sense for the extra-ordinary shines through her distinguished portfolio of clients and focuses on fresh, independent and remarkable people and brands, which display distinctive craftsmanship, innovative ideas and personal charisma.

Since PR/TICULARS opening in 2012, Lucy Tallo has established an esteemed list of clients including: Credit Suisse, Kuoni, La Prairie, Jeanrichard, Park Hyatt, Moët-Hennessy as well as TAG Heuer, Hublot, Maserati or Ferrari – among various other fashion, lifestyle & luxury clients and projects. Lucy is a native German and Slovak speaker, and she is fluent in French, English and Spanish.

Fiona Flannery – Senior Account Manager

Fiona has over 10 years of solid experience in Public Relations and Event Management in various industries. In her previous roles as PR Director of Fiat Chrysler Automobiles, PR Manager Sony Switzerland & Austria and Media Spokesperson for Credit Suisse Private Banking, she had the chance to determine the overall agenda setting and to actively shape the marketing and sales strategies. Her experience extends to the fields of Corporate Publishing, Management of Sponsorship Initiatives, Social Media, as well as Content Marketing. Fiona is a native German and English speaker, and she is fluent in French and Italian.

José Peixoto – Senior Account Manager

José has international experience and has worked in various communication functions such as Public Relations, corporate communications, events and social media over the past eight years. Prior to that, he has worked in the publishing sector for ten years, which has given him a sound knowledge of the Swiss media landscape. Most recently, he was Director of Communications for Nissan Switzerland and PR consultant for Citroën Suisse. He has a broad network of automotive and lifestyle journalists. José is a German and Portuguese native speaker, is fluent in French and has good knowledge of English and Italian.

Manuela Rimlinger – Senior Account Manager

Manuela has seven years of experience in various communications functions like PR, Corporate Communications, Events, Marketing and Social Media within several companies such as Volkswagen, the start-up Siroop, comparis.ch and LafargeHolcim. She has a strong personal network of automotive, economic and lifestyle journalists. Manuela’s mother tongue is German, and she is fluent in English and Dutch. She has good knowledge of French.

 

 

our services

• Integrated PR & Brand Relations Strategy
• National & International PR & Brand Relations

Campaigns

• Media Relations & Counsel
• Brand & Product PR

• Social Media Relations
• Brand & “Personality” Cooperations

• PR Events
• Product Launches & Placements
• Main focus on Switzerland