who is
pr/ticular?

PR/TICULAR helps you create particularly exceptional ideas and concepts to communicate your brand’s message. Based in Zurich, PR/TICULAR is a full-service PR & Brand Relations agency that works with a large “glocal” media & expert network to guarantee the ideal placement and consequent exposure of your stories to your target audience.

PR/TICULAR offers retainer and project-based clients a full range of integrated PR & Brand Relations services in local markets and on an international scale.

A key emphasis of PR/TICULAR is on storytelling and buzz creation. PR/TICULAR will connect you with effective cooperation partners to intensify and extend your brand’s values through select media, and ultimately stimulate consumer demand.

As a boutique agency with a distinctively personal approach, PR/TICULAR works as a collaborative atelier tapping into a deep pool of media experts and creative talent. This assures individualized concepts and winning solutions.

Team Zurich

Fiona Flannery – Senior Account Manager

Fiona has over 10 years of solid experience in Public Relations and Event Management in various industries. In her previous roles as PR Director of Fiat Chrysler Automobiles, PR Manager Sony Switzerland & Austria and Media Spokesperson for Credit Suisse Private Banking, she had the chance to determine the overall agenda setting and to actively shape the marketing and sales strategies. Her experience extends to the fields of Corporate Publishing, Management of Sponsorship Initiatives, Social Media, as well as Content Marketing. Fiona is a native German and English speaker, and she is fluent in French and Italian.

Gabriela Martinovic – Account Manager

Gabriela has studied fashion design in Zurich, coupled with a specialisation in marketing at CSM in London. She has four years of experience in the fashion and gastro industries as in event and project management, both in Switzerland and Croatia. She is a German and croatian native speaker and fluent in english.

Sarah Maag – Junior Account Manager

SARAH HAS STUDIED COMMUNICATION SCIENCE AT THE UNIVERSITY OF ZURICH AND HAS SEVERAL YEARS OF EXPERIENCE IN SALES, MARKETING AND CONTENT MANAGEMENT. SHE IS PASSIONATE ABOUT ORGANIZING EVENTS AS WELL AS NETWORKING AND SOCIALIZING. SHE IS FLUENT IN GERMAN AND ENGLISH AND HAS GOOD KNOWLEDGE OF FRENCH AND ITALIAN.

Carmen Cruz – Trainee

CARMEN HAS A BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION FROM THE UNIVERSITY OF ST.GALLEN AND SHE HAS GAINED INSIGHT IN DIFFERENT TYPES OF INDUSTRIES THANKS TO PREVIOUS INTERNSHIPS AND JOBS. CARMEN IS A GERMAN AND A SPANISH NATIVE SPEAKER, SHE IS FLUENT IN ENGLISH AND HAS GOOD KNOWLEDGE OF THE FRENCH LANGUAGE.

the team

LUCY TALLO – Owner

A true global citizen, Lucy Tallo was born in Bratislava, Slovakia and has lived in various countries around the Globe. Over the last 15 years, she has consistently built up an international network of leading industry professionals, from media and creative heads, to a-list personalities and brands.

Lucy began her career in journalism, before joining a renowned communications agency as a PR-Consultant and a dedicated media coach. In 2010, she assumed the role of head of lifestyle and brand pr for the Kuoni Group. Her innate sense for the extra-ordinary shines through her distinguished portfolio of clients and focuses on fresh, independent and remarkable people and brands, which display distinctive craftsmanship, innovative ideas and personal charisma.

Since PR/TICULARS opening in 2012, Lucy Tallo has established an esteemed list of clients including: Credit Suisse, Kuoni, La Prairie, Jeanrichard, Park Hyatt, Moët-Hennessy as well as TAG Heuer, Hublot, Maserati or Ferrari – among various other fashion, lifestyle & luxury clients and projects. Lucy is a native German and Slovak speaker, and she is fluent in French, English and Spanish.

Team Lausanne

Laude-Camille Chanton – Senior Account Manager

LAUDE-CAMILLE HAS SEVERAL YEARS OF EXPERIENCE IN VARIOUS COMMUNICATION FUNCTIONS LIKE PUBLIC RELATIONS, EVENTS AND SOCIAL MEDIA WITH INTERNATIONAL COMPANIES SUCH AS SHISEIDO AND L’ORÉAL AND MOST RECENTLY ON A PR AGENCY SIDE WITH VARIOUS AND RENOWNED CLIENTS IN THE FIELDS OF BEAUTY AND TOURISM.

Yaël Bruigom – Senior Account Manager

YAËL HAS SEVERAL YEARS OF COMMUNICATION EXPERIENCE IN VARIOUS FUNCTIONS LIKE PR, MARKETING, EVENTS & BUSINESS DEVELOPMENT AND HAS WORKED FOR INTERNATIONAL RENOWNED BRANDS SUCH AS BLANCPAIN AND CLINIQUE LA PRAIRIE. SHE IS FLUENT IN FRENCH AND HAS VERY GOOD KNOWLEDGE OF ENGLISH AND GERMAN.

Maude Bidiville – Junior Account Manager 

MAUDE HAS STUDIED COMMUNICATION AT THE UNIVERSITY OF GENEVA. SHE HAS WORKED IN MEDIA MONITORING FOR VARIOUS ENTITIES, SUCH AS AN INTERNATIONAL FILM FESTIVAL AND A SWISS WATCH COMPANY. SHE ALSO HAS WORK EXPERIENCE IN WRITING PRESS RELEASES, MANAGING SOCIAL MEDIA AND GRAPHIC DESIGN. SHE IS A FRENCH NATIVE SPEAKER, IS FLUENT IN ENGLISH AND HAS GOOD KNOWLEDGE OF GERMAN.

Laura Marino – Junior Account Manager

LAURA HAS GRADUATED FROM THE ECOLE HOTELIERE DE LAUSANNE. SHE HAS DEVELOPED  A STRONG SENSE OF HOSPITALITY AS WELL AS EVENTS AND IS PASSIONATE ABOUT THE DEVELOPMENT OF PR AND LUXURY BRAND VALUES. SHE COMPLETED AN INTERNSHIP IN THE FIELD OF PUBLIC RELATIONS AND ALSO WORKED IN EVENTS FOR PRESTIGIOUS HOSPITALITY ESTABLISHMENTS IN THE SWISS FRENCH PART. LAURA SPEAKS FLUENTLY FRENCH, ENGLISH AND GERMAN.

Lara Chioda – Trainee

Lara is studying communication and sociology in Fribourg. She worked for many events in Switzerland and after her personal experiences with hosting media, she also wrote for the fashion section of a magazine. She is an italian and french native speaker and fluent in english and spanish.

our services

• Integrated PR & Brand Relations Strategy
• National & International PR & Brand Relations

Campaigns

• Media Relations & Counsel
• Brand & Product PR

• Social Media Relations
• Brand & “Personality” Cooperations

• PR Events
• Product Launches & Placements
• Main focus on Switzerland