who is

PR/TICULAR helps you create particularly exceptional ideas and concepts to communicate your brand’s message. Based in Zurich, PR/TICULAR is a full-service PR & Brand Relations agency that works with a large “glocal” media & expert network to guarantee the ideal placement and consequent exposure of your stories to your target audience.

PR/TICULAR offers retainer and project-based clients a full range of integrated PR & Brand Relations services in local markets and on an international scale.

A key emphasis of PR/TICULAR is on storytelling and buzz creation. PR/TICULAR will connect you with effective cooperation partners to intensify and extend your brand’s values through select media, and ultimately stimulate consumer demand.

As a boutique agency with a distinctively personal approach, PR/TICULAR works as a collaborative atelier tapping into a deep pool of media experts and creative talent. This assures individualized concepts and winning solutions.

the team


The combination of field-dexterity, creativity and a truly outstanding network have led Lucy Tallo to the inception of PR/TICULAR, a Zurich-based boutique PR agency offering bespoke solutions with an unequivocally „glocal“ approach. Her innate sense for the extra-ordinary shines through her distinguished portfolio of clients and focuses on fresh, independent and remarkable people and brands, which display distinctive craftsmanship, innovative ideas and personal charisma.

A true global citizen, Tallo was born in Bratislava, Slovakia and has lived in various countries around the globe, including Kuwait, the United States and Switzerland, to name a few. Over the last decade, she has consistently built up an international network of leading industry professionals, from media and creative heads, to A-list personalities and brands. She has worked and developed projects with luxury and lifestyle companies such as Kuoni, Maurice Lacroix, Monocle, Van Astyn, Colette and Browns.

After graduating from California State University with a degree in Public Relations, Broadcast Journalism, Marketing and Political Sciences, Tallo began her career in journalism, before joining a renowned communications agency as a PR consultant/manager and dedicated media coach. In 2009, she assumed the role of head of Lifestyle and Brand PR for Kuoni Group. Since PR/TICULAR’s opening in 2012, Lucy Tallo has established a distinguished portfolio of clients including: Kuoni, La Prairie, JeanRichard, Park Hyatt, Moet-Hennessy and Credit Suisse, among various other fashion and lifestyle clients and projects.



our services

• Integrated PR & Brand Relations Strategy
• National & International PR & Brand Relations


• Media Relations & Counsel
• Brand & Product PR
• Social Media Relations

• Brand & “Personality” Cooperations
• PR Events
• Product Launches & Placements
• Main focus on Switzerland, UK, France, Spain,

Italy, India, USA, Germany, Hong Kong,

Latin America & Middle East

• Showroom Space & Management in Zurich