The leading lingerie and swimwear retailer in Switzerland took its first steps as a small family business in 1955. Today the family has expanded to 65 stores and 370 employees throughout the country. The companie’s seductive lingerie, trendy swimwear and stylish loungewear is fabricated with a special eye for detail and lasting quality. Beldonas Designlab has brought much joy over the years. For every woman and any moment.