“Be the first, be unique, be different”. This was the philosophy upon which Hublot built up an excellent reputation in just a few decades on the very competitive high-quality timepiece market. The focus is perfectly ingrained in the idea of the art of fusion, which Hublot has applied since 1980 when it designed its first case combining natural rubber and gold with a shape inspired by a ship’s porthole. When Jean-Claude Biver and Ricardo Guadalupe took the helm of the brand in 2004, and they made this art of fusion into a founding spirit that they deployed as they wished, combining traditional watchmaking savoir-faire with the most cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant and contemporary design, enjoyed international success. In its 6,000 m2 Manufacture on Lake Geneva in Switzerland, Hublot is constantly pushing back the boundaries of horological innovation.