“More than a fashion brand” has been LEI LOU‘s motto ever since Aleksandra Dojčinović, its creative designer and owner, who launched her company in 2007. It all begun as a dream of a girl to establish something unique in the realms of fashion and design. Now, more than a decade later, it has become a respected business comprising fashion, product and visual design, art, marketing, consulting and event organization. These traditional methods and new techniques merge to form timeless, understated collections. Today LEI LOU is highly apreciated on the international market and among some well-known Hollywood and music stars, such as Eva Longoria, Kaley Cuoco, Mel B and Camila Cabello.