Nestled in the breathtaking Engadin Landscape, St. Moritz blends tradition and innovation with a wide offer of artistic, cultural and athletic activities.
The world’s most famous winter holiday destination is a pioneer in the tourism industry and a mecca for luxury brands worldwide. The location holds a prestigious reputation of grandeur on an international scale and is a magical depiction of quality, tradition, winter sports, authenticity and the occasional glass of champagne.
The brand that began with the indicative snow bunny symbol and in 1930 created the famous sun logo and lettering became the first geographical location in the world to be trademarked in 1986. It’s brand and image have become among the most powerful in the entire tourism industry and provide a much sought-after brand recognition to its partners.