Launched in September 2019 in Lausanne, THE RAYY is a revolutionary Swiss brand creating fine jewellery with a secret. Designer Noémie Arrigo collaborated with three scientists, Romain Testuz, Yuliy Schwartzburg and Mark Pauly, to create jewelry that combines science and design. The team developed a technology to create images in light through precise shaping of a reflective surface. When light rays from the sun, a spotlight, or even a smartphone flashlight are reflected off of the piece of jewellery, they are focused to form a chosen message. A closely guarded secret – invisible on the piece itself, the message can only be revealed at the wearer’s discretion. All pieces are made in Switzerland with responsibly sourced 18-karat gold. The diamonds are lab-grown using renewable energy, ensuring irreproachable ethics.