TAG Heuer

FOUNDED IN SAINT-IMIER IN 1860 BY ÉDOUARD HEUER, TAG HEUER HAS MARKED THE HISTORY OF WATCHMAKING, ESPECIALLY IN THE FIELD OF LUXURY CHRONOGRAPHS WITH UNPARALLELED MECHANICAL ACCURACY. ITS UNIQUE HERITAGE IS BUILT ON PUSHING BOUNDARIES AND BREAKING RULES: HARNESSING MENTAL FORTITUDE TO OVERCOME TECHNOLOGY RESTRAINTS AND CREATE DARING WATCHES WITH REAL RACING SPIRIT AND A PERFORMANCE TOUCH.

UNDER THE LEADERSHIP OF FREDERIC ARNAULT, THE CURRENT OFFERING IS FOCUSED ON CONTEMPORARY, HIGH PRECISION AND HIGH PERFORMANCE TIMELESS AND BOLD DESIGNS, WITH 6 COLLECTIONS, AMONG WHICH THE ICONIC TAG HEUER CARRERA,  TAG Heuer MONACO, TAG Heuer Autavia, AND TAG Heuer AQUARACER, ALONGSIDE THE RESOLUTELY MODERN TAG HEUER FORMULA 1 AND TAG Heuer LINK. IN 2015, TAG HEUER PIONNEERED THE LUXURY SMARTWATCH CATEGORY WITH the TAG HEUER CONNECTED. ITS THIRD GENERATION WAS LAUNCHED IN 2020 – A TRULY ELEGANT TIMEPIECE, EXPRESSING THE BRAND’S EXPERTISE AND REFINEMENT, AND ENCASING A STATE-OF-THE-ART DIGITAL EXPERIENCE FOCUSED ON DAILY PRODUCTIVITY, WELLNESS AND SPORTS PERFORMANCE.

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