who is
pr/ticular?

PR/TICULAR HELPS YOU CREATE PARTICULARLY EXCEPTIONAL IDEAS AND CONCEPTS TO COMMUNICATE YOUR BRAND’S MESSAGE. BASED IN ZURICH AND LAUSANNE, PR/TICULAR IS A GLOCAL FULL-SERVICE PR & BRAND RELATIONS AGENCY THAT WORKS WITH A LARGE “GLOCAL” MEDIA & EXPERT NETWORK TO GUARANTEE THE IDEAL PLACEMENT AND CONSEQUENT EXPOSURE OF YOUR STORIES TO YOUR TARGET AUDIENCE.

PR/TICULAR OFFERS RETAINER AND PROJECT-BASED CLIENTS A FULL RANGE OF INTEGRATED PR & BRAND RELATIONS SERVICES IN LOCAL MARKETS AND ON AN INTERNATIONAL SCALE.

A KEY EMPHASIS OF PR/TICULAR IS ON STORYTELLING AND BUZZ CREATION. PR/TICULAR WILL CONNECT YOU WITH EFFECTIVE COOPERATION PARTNERS TO INTENSIFY AND EXTEND YOUR BRAND’S VALUES THROUGH SELECT MEDIA, AND ULTIMATELY STIMULATE CONSUMER DEMAND.

AS A BOUTIQUE AGENCY WITH A DISTINCTIVELY PERSONAL APPROACH, PR/TICULAR WORKS AS A COLLABORATIVE ATELIER TAPPING INTO A DEEP POOL OF MEDIA EXPERTS AND CREATIVE TALENT. THIS ASSURES INDIVIDUALIZED CONCEPTS AND WINNING SOLUTIONS.

LUCY TALLO – FOUNDER & PRESIDENT

A TRUE GLOBAL CITIZEN, LUCY TALLO WAS BORN IN BRATISLAVA, SLOVAKIA AND HAS LIVED IN VARIOUS COUNTRIES AROUND THE GLOBE. OVER THE LAST 15 YEARS, SHE HAS CONSISTENTLY BUILT UP AN INTERNATIONAL NETWORK OF LEADING INDUSTRY PROFESSIONALS, FROM MEDIA AND CREATIVE HEADS, TO A-LIST PERSONALITIES AND BRANDS.

LUCY BEGAN HER CAREER IN JOURNALISM, BEFORE JOINING A RENOWNED COMMUNICATIONS AGENCY AS A PR-CONSULTANT AND A DEDICATED MEDIA COACH. IN 2010, SHE ASSUMED THE ROLE OF HEAD OF LIFESTYLE AND BRAND PR FOR THE KUONI GROUP. HER INNATE SENSE FOR THE EXTRA-ORDINARY SHINES THROUGH HER DISTINGUISHED PORTFOLIO OF CLIENTS AND FOCUSES ON FRESH, INDEPENDENT AND REMARKABLE PEOPLE AND BRANDS, WHICH DISPLAY DISTINCTIVE CRAFTSMANSHIP, INNOVATIVE IDEAS AND PERSONAL CHARISMA.

SINCE PR/TICULARS OPENING IN 2012, LUCY TALLO HAS ESTABLISHED AN ESTEEMED LIST OF CLIENTS INCLUDING: CREDIT SUISSE, KUONI, LA PRAIRIE, JEANRICHARD, PARK HYATT, MOËT-HENNESSY AS WELL AS TAG HEUER, HUBLOT, MASERATI OR FERRARI – AMONG VARIOUS OTHER FASHION, LIFESTYLE & LUXURY CLIENTS AND PROJECTS. LUCY IS A NATIVE GERMAN AND SLOVAK SPEAKER, AND SHE IS FLUENT IN FRENCH, ENGLISH AND SPANISH.

KATJA GRAUWILER – CEO SWITZERLAND

KATJA HAS MANY YEARS OF SOUND INTERNATIONAL EXPERIENCE ON THE CORPORATE AND AGENCY SIDE, PARTICULARLY IN THE LUXURY AND CONSUMER GOODS AND LIFESTYLE SECTORS, AND A CLOSE NETWORK OF CONTACTS AROUND THE GLOBE. AFTER COMPLETING HER STUDIES IN HOTEL MANAGEMENT, KATJA HAS WORKED FOR NUMEROUS WELL-KNOWN CLIENTS FROM A WIDE RANGE OF INDUSTRIES SUCH AS FASHION, BEAUTY, HOTELS, DESIGN AND ART. BEFORE JOINING PR/TICULAR, SHE RAN HER OWN PR & EVENT AGENCY IN ZURICH.

THANKS TO HER HOLISTIC UNDERSTANDING OF PUBLIC RELATIONS AND THE MANAGEMENT OF AN AGENCY, SHE STRENGTHENS THE TEAM WITH HER BROAD KNOW-HOW AND IS SUCCESSFULLY IMPLEMENTING CHALLENGING TASKS IN THIS OFTEN FAST-MOVING ENVIRONMENT. KATJA’S STRENGTH ALSO LIES IN LINKING A VARIETY OF CHANNELS SUCH AS CONCEPTION, ONLINE COMMUNICATION, CORPORATE COMMUNICATIONS, MEDIA RELATIONS, EVENT MANAGEMENT, MARKETING AND SPONSORING. BESIDES HER NATIVE LANGUAGE GERMAN, KATJA SPEAKS ENGLISH, FRENCH, SPANISH AND ITALIAN.

 

the senior team

TEAM ZURICH

GABRIELLE MOUSSAFIR – MANAGING DIRECTOR ZURICH

GABRIELLE ACQUIRED A MASTER’S DEGREE IN ART HISTORY AND FASHION AND LUXURY MANAGEMENT. HAVING WORKED AT THE CENTRE POMPIDOU, FOR L’OFFICIEL DE LA MODE AND GIVENCHY GAVE HER A SOUND UNDERSTANDING OF THE LUXURY INDUSTRY, BEFORE SHE MOVED TO NEW YORK. THERE, SHE JOINED COTY LUXURY AND MANSUR GAVRIEL, WHERE SHE FURTHER HONED HER SKILLS OF EVENT MANAGEMENT, SOCIAL MEDIA, INFLUENCER MARKETING AND BRANDING. GABRIELLE IS A NATIVE FRENCH SPEAKER, FLUENT IN ENGLISH, AND HAS A GOOD KNOWLEDGE OF SPANISH.

DEBORAH NEUFELD – SENIOR ACCOUNT MANAGER

DEBORAH HAS WORKED AS A JOURNALIST IN MUNICH FOR THE LAST TEN YEARS, PUBLISHED ARTICLES FOR BUNTE, INSTYLE MEN AND ELLE AND HAS A LARGE NETWORK IN THE GERMAN MARKET. THROUGH HER WORK AT FASHION WEEKS AND RED CARPETS AND THROUGH HER STATIONS AT MEDIA SUCH AS SCHWEIZER ILLUSTRIERTE, WELTWOCHE AND SONNTAGSZEITUNG, SHE HAS SPECIALIZED IN THE AREAS OF PEOPLE, FASHION, TRAVEL AND BEAUTY. SHE SKILLFULLY USES HER TITLES AS DEPUTY DEPARTMENT HEAD, REPORTER AND COLUMNIST, AS WELL AS HER CONTACTS FOR HER CLIENTS AS PR SENIOR ACCOUNT MANAGER. DEBORAH HOLDS A BACHELOR OF ARTS DEGREE IN COMMUNICATIONS AND IS A GERMAN NATIVE SPEAKER, FLUENT IN ENGLISH AND HAS A GOOD KNOWLEDGE OF FRENCH.

MARIA VILA – SENIOR ACCOUNT MANAGER

MARIA GRADUATED IN JOURNALISM & FASHION COMMUNICATION IN SPAIN AND FURTHERED HER EDUCATION WITH A MASTER’S DEGREE IN LUXURY BRAND MANAGEMENT AT ISTITUTO MARANGONI IN PARIS. HER CAREER HAS TAKEN HER TO WORK WITH RENOWNED COMPANIES INCLUDING LVMH BEAUTY (GIVENCHY BEAUTY & KENZO PARFUMS), OSCAR DE LA RENTA, VESTIAIRE COLLECTIVE, AND IN PR AGENCIES WORKING WITH HIGH-END CLIENTS SUCH AS MOËT & CHANDON AND RABAT. THROUGH THESE EXPERIENCES, MARIA GAINED DEEP EXPERTISE IN THE LUXURY, BEAUTY AND FASHION SECTORS, WITH A PARTICULAR FOCUS ON EVENT PLANNING, INFLUENCER & PRESS COLLABORATIONS, AND SOCIAL MEDIA MANAGEMENT. SHE PROVIDES KEY SKILLS IN STRATEGIC THINKING, ADAPTABILITY, PROBLEM-SOLVING, AND MULTITASKING, WHILE EXHIBITING STRONG TEAMWORK, INNOVATIVE IDEAS, AND PERSEVERANCE. MARIA IS A NATIVE SPANISH AND CATALAN SPEAKER, FLUENT IN ENGLISH, WITH A STRONG COMMAND OF FRENCH AND GERMAN NOTIONS.

SERENELLA ARTIOLI DE FEO – SENIOR ACCOUNT DIRECTOR

Serenella Artioli De Feo brings over 30 years of experience in the automotive industry. Throughout her career, she has held significant leadership roles in major international automotive companies. For the past seven years, she has led Public Relations, Events, and Social Media Communication for FCA and later Stellantis in Switzerland.Previously, Serenella served as President of Subaru Italia  and Kia Motors Italia, where she played a key role in business development and brand positioning.In addition to her extensive automotive expertise, Serenella has gained experience in other industries, working with American and Chinese companies. She has also been a member of the board of a prominent contemporary art museum.

MAGALI HORN – SENIOR ACCOUNT MANAGER

WITH ALMOST TEN YEARS OF EXPERIENCE IN COMMUNICATION, BRAND STORYTELLING AND PREMIUM LIFESTYLE ENVIRONMENTS, MAGALI BRINGS A REFINED UNDERSTANDING OF STRATEGIC PR AND CONTEMPORARY BRAND POSITIONING. SHE HAS WORKED ACROSS THE DACH REGION ON PROJECTS FOR RENOWNED CLIENTS SUCH AS MAGNUM AND CONDÉ NAST, INCLUDING INVOLVEMENT IN HIGH-PROFILE MOMENTS SUCH AS THE GQ MEN OF THE YEAR AWARDS.

MAGALI DEVELOPS COHESIVE COMMUNICATION CONCEPTS, MANAGES CROSS-CHANNEL CAMPAIGNS AND CREATES BRAND EXPERIENCES THAT RESONATE. SHE EXCELS IN COORDINATING KOLS AND TALENT, SUPPORTING MAJOR BRAND ACTIVATIONS AND BUILDING TRUSTED RELATIONSHIPS WITH MEDIA AND KEY STAKEHOLDERS. KNOWN FOR HER STRUCTURED, SOLUTION-ORIENTED APPROACH, SHE GUIDES COMPLEX PROJECTS WITH CLARITY AND PRECISION.

MAGALI HOLDS A BACHELOR OF ARTS IN CULTURE AND TECHNOLOGY, IS A NATIVE GERMAN SPEAKER, FLUENT IN ENGLISH AND HAS A SOLID WORKING KNOWLEDGE OF FRENCH.

GINA SWYSEN – SENIOR ACCOUNT MANAGER

GINA, BORN AND RAISED IN ZURICH, COMPLETED HER STUDIES OF BUSINESS COMMUNICATIONS AT HOCHSCHULE FÜR WIRTSCHAFT ZURICH IN 2013. FOLLOWING HER BACHELOR’S DEGREE, SHE MOVED TO BERLIN, WHERE SHE SPENT 12 YEARS BEFORE COMING BACK TO ZURICH IN 2025. GINA WORKED FOR RENOWNED LIFESTYLE AGENCIES, WHERE SHE BUILT AND EXPANDED HER NETWORK, KNOWLEDGE AND SKILLS FUNDAMENTALLY. SHE HAS A STRONG TRACK RECORD IN PR & COMMUNICATIONS FOR LIFESTYLE, DESIGN, AND CONSUMER-ORIENTED INDUSTRY, WORKING FOR BRANDS LIKE MELITTA OR CAMPARI GROUP GERMANY.

WITH HER COLLABORATIVE AND DEDICATED MINDSET SHE BRINGS VALUABLE CONTRIBUTION IN ORDER TO BUILD MEANINGFUL CONNECTIONS ACROSS MEDIA, KOLS, AND INDUSTRY PARTNERS TO SECURE IMPACTFUL, CREATIVE STORYTELLING AND ELEVATE BRAND NARRATIVES. GINA IS FLUENT IN GERMAN AND ENGLISH WITH SKILLS IN FRENCH, SPANISH AND SWEDISH.

TEAM LAUSANNE

SARAH KLEIN – TEAM LEAD

HAVING GRADUATED FROM THE ECOLE HÔTELIÈRE DE LAUSANNE EHL AND PASSIONATE ABOUT THE FASHION AND HIGH-END LUXURY UNIVERSE, SARAH COMPLETED A MASTER’S DEGREE IN FASHION BRAND MANAGEMENT IN FLORENCE, ITALY. SHE LIVED IN SPAIN, ITALY AND COLOMBIA AND ALSO WORKED IN CITIES SUCH AS BOSTON, NEW YORK AND LONDON IN EXPERIENTIAL MARKETING, CREATING BEAUTIFUL EVENTS FOR HIGH-END BRANDS SUCH AS AUDEMARS PIGUET, LA PRAIRIE, SHISEIDO AND TIFFANY & CO. THROUGH SARAH’S INTERNATIONAL EXPERIENCES, SHE DEVELOPED HER SKILLS IN EVENT MANAGEMENT, INFLUENCER MARKETING AND BRANDING. SARAH IS A NATIVE FRENCH, SPANISH AND ENGLISH SPEAKER WITH GOOD GERMAN AND ITALIAN KNOWLEDGE.

our services

• Integrated PR & Brand Relations Strategy
• National & International PR & Brand Relations
• Corporate Communications
• Crisis PR
• Content Management & Storytelling

Campaigns

• Media Relations & Counsel

• Brand & Product PR
• Social Media Relations
• Brand & “Personality” Cooperations

• PR Events
• Product Launches & Placements
• Main focus on Switzerland