WRITING CULTURE
Writing Culture (formerly Style of Zug) is a global hub specialising in luxury writing instruments, founded in 2000 by the Naldi Family in Zug, Switzerland. The house operates as a curatorial authority, offering collectors and enthusiasts access to the world’s rarest and most extraordinary pens through its boutique in Zug and its international online store. Writing Culture is an authorised retailer for Montblanc, Montegrappa, Namiki, Elbwood, Yard’o’Led, Sailor, Caran d’Ache, Graf von Faber-Castell, and other prestigious Maisons.
It serves an international customer base spanning Europe, the United States, and the Middle East, and is committed to an omnichannel strategy combining the strengths of physical and digital experiences. Its mission is to celebrate the culture behind the written word and to guide the building of collections with intrinsic, aesthetic, and historical value.